Finding Advertising ‘Antithetical’ to Its Mission, Snopes is Banking on a Membership Model

Posted Thursday, December 19, 2019 11:00 am

Kayleigh Barber | Digiday

Fact-checking site Snopes is hoping to transition away from its dependence on advertising. So it is asking its supporters to help the brand grow in 2020.

Launching a new membership model in early 2020, the company, which is projected to bring in just over $3 million this year in revenue, is hoping to transition away from its dependence on advertising and be mainly funded by reader revenue.

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Finding Advertising ‘Antithetical’ to Its Mission, Snopes is Banking on a Membership Model

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