Edited by Frédéric Filloux | Monday Note
In defining business strategies for modern medias such as online newspapers, the most difficult part is finding the right combination of revenue streams. Advertising, pay-per-view, flat fee... All are part of the new spectrum media companies now have to deal with.
Newspapers, mostly consist of one product line, confined to the mainstream, value-added category. By going digital, this segment is likely to lose most of its value (expect a 60% meltdown as expressed in revenue per reader). Therefore, for these companies, it becomes critical to expand into new territories already taken over by other players. For instance, big media outlets endowed with strong brands should go into commodity news and participatory/social contents.
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