First Book on 2008 Race for White House With Media Focus Published!

By: E&P Staff A new book by E&P Editor Greg Mitchell was published last week just as Barack Obama took office. It is titled "Why Obama Won: The Making of a President 2008" (Sinclair Books) and explores the entire campaign for the White House right up to and past election day.

The book focuses on media controversies and coverage -- and the growing influence of the Web, blogs, grassroots organizing and online video.

This is Mitchell's ninth book and follows his 2008 book on Iraq and the media, "So Wrong for So Long." His previous books on American political campaigns include "Tricky Dick and the Pink Lady" and "The Campaign of the Century."

The description of the book at Amazon.com reads: "In the first book of its kind, Greg Mitchell, the award-winning author and editor of Editor & Publisher, probes the historic 2008 race for president, from the first primary to the aftermath of the election -- from the 'netroots' to the national media. Mitchell explored the campaign as it happened from a unique perch -- as a columnist for a mainstream magazine and as a daily blogger for two of the most popular political sites in the world. In 'Why Obama Won' he dissects, with insight (and often humor), all of the key moves and controversies, candidates ranging from Stephen Colbert to Sarah Palin, and the full emergence of new online tools and grassroots organizing as key players in the exciting contest. Political campaigns, and America, will never be the same, he declares. Mitchell's 2008 book on Iraq and the media, 'So Wrong for Long' was hailed by everyone from Bill Moyers to Bruce Springsteen.'"

Mitchell can be reached at Gmitchell@editorandpublisher.com.

The new book is available only online, for info: here.