By: Mark Fitzgerald The spadia ad for Dell computers that appears on the A-section of Thursday's editions of The Wall Street Journal is the first ever for the newspaper -- and a rare example of a front-page advertisement that not only does not obscure the news, but frees up space for more editorial content.
The two-column-wide leaf of the spadia overlaps the front page. On the edition printed in Chicago, the fit is as perfect as newspaper production gets.
The spadia cuts in half the first "L" in the Wall Street Journal nameplate. Just below, in the liner space where the results of yesterday's global stock indexes are published, the spadia intersects the Nikkei index. Tucked a fraction of an inch from the edge of the spadia's right side is the green pyramid the Journal uses to symbolize a rise in a market index. It fits seamlessly with the printed percentage increase on the normal front page.
Beneath the front page leaf, the Journal printed a two-column feature on the aftermath of China's earthquake in May that runs about two-third of the page. Below that is a teaser with a photograph of President-elect Barack Obama and his Commerce secretary nominee, Bill Richardson.
The spadia ad for Dell computers that appears on the A-section of Thursday's editions of The Wall Street Journal is the first-ever for newspaper -- and a rare, maybe unique, example of a front-page advertisement that not only does not obscure the news, but frees up space for more editorial content.
Printed on the two-column-wide leaf of the spadia that overlaps the front page is the Journal's regular "What's News -- " digest of business and general-interest news articles.
On the edition printed in Chicago, the fit is as perfect as newspaper production gets.
The spadia cuts in half the first "L" in the Wall Street Journal nameplate. Just below, in the liner space where the results of yesterday's global stock indexes are published, the spadia intersects the Nikkei index. Tucked a fraction of an inch from the edge of the spadia's right side is the green pyramid the Journal uses to symbolize a rise in a market index. It fits seamlessly with the printed percentage increase on the normal front page.
Beneath the front page leaf, the Journal printed a two-column feature on the aftermath of China's earthquake in May that runs about two-third of the page. Below that is a teaser with a photograph of President-elect Barack Obama and his Commerce secretary nominee, Bill Richardson.
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