Five Growth Strategies for Local Papers

By: Mort Goldstrom | NetNewsCheck

There are still no silver bullets when it comes to revenue strategies, but newspapers may not yet be capitalizing on all they have to offer their advertisers.

For publishers, here are five new approaches to consider adding to your product line. Be forewarned: Some will doubtlessly provoke animated discussion — if not outright opposition — from your newsroom. Those are arguments that newspapers need to have. But as the industry continues to fight for its survival and grow revenue, I’d suggest that newspapers need to be more flexible than ever before.