Five Lessons from the Guardian’s Membership Strategy, Three Years On

Posted Tuesday, November 13, 2018 11:47 am

Caroline Scott | journalism.co.uk

Three years ago, the Guardian decided to re-evaluate its membership scheme, trialling contributions on its website, and building a team within the newsroom to oversee its growth and evolution.

Since 2016, the Guardian has grown from 15,000 members to over 570,000 regular paying supporters, members and subscribers in June 2018.

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Five Lessons from the Guardian’s Membership Strategy, Three Years On

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