Five things we can learn from the Funke Mediengruppe newsletter transformation

Posted Monday, August 9, 2021 12:00 am

Sofiia Padalko | The Fix

Newsletters have become even more important for news organizations, for a host of reasons:

The cookieless era is ahead and email addresses ensure publishers can still learn about their readers. This fundamental value drives advertising revenue growth.
Emails work as an additional source of direct web traffic.
Email is an effective tool for obtaining paid subscribers.

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Five things we can learn from the Funke Mediengruppe newsletter transformation

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