Five Things We Learned About Content in 2014

By: Lucia Moses | Digiday

Last year was a big one for “content,” that corporatized term for what we used to call articles. It’s a horrible, bloodless word, yet one we can’t seem to help using. Facebook, brands and content recommendation engines — like Taboola and Outbrain, which refer us to things from “around the Web” — influenced what we saw and clicked on. Marketers became publishers in their efforts to reach consumers outside traditional ad formats.