Flexible Paywalls Used as Segmentation Tools are Key to Acquisition, Retention Success


In his position as Google digital news initiative senior researcher at Oxford University, Grzegorz Piechota is studying the way people acquire and renew subscribers in 37 countries. Piechota is INMA’s researcher-in-residence, focusing on subscriber revenue in a series of newsletters, video meet-ups, reports, and presentations.

Read more


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board