Flexible Paywalls Used as Segmentation Tools are Key to Acquisition, Retention Success

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In his position as Google digital news initiative senior researcher at Oxford University, Grzegorz Piechota is studying the way people acquire and renew subscribers in 37 countries. Piechota is INMA’s researcher-in-residence, focusing on subscriber revenue in a series of newsletters, video meet-ups, reports, and presentations.

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