Flexible Paywalls Used as Segmentation Tools are Key to Acquisition, Retention Success

Posted Friday, November 9, 2018 12:56 pm

Dawn McMullan | INMA

In his position as Google digital news initiative senior researcher at Oxford University, Grzegorz Piechota is studying the way people acquire and renew subscribers in 37 countries. Piechota is INMA’s researcher-in-residence, focusing on subscriber revenue in a series of newsletters, video meet-ups, reports, and presentations.

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Flexible Paywalls Used as Segmentation Tools are Key to Acquisition, Retention Success

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