Flipboard Offers Advertisers Both Autoplay and User-Initiated Video Ads

Depending on the video platform, advertisers generally have to choose between autoplay or user-initiated video. Flipboard wants to offer both in the same unit.   The company is rolling out a new video-ad product called “Cinema Loop,” which is a silent, animated excerpt of a full video ad that automatically starts playing when a user comes across it on the magazine app.