For Axios, Apple News Beats Google AMP and Facebook Instant Articles

Posted Tuesday, June 27, 2017 10:15 am

Ross Benes | Digiday

For politics and business publisher Axios, Apple beats Google and Facebook when it comes to platforms for a simple reason: It’s easier to monetize.

Axios isn’t interested in standard display, so Apple News is the first platform to which it publishes directly because Apple allowed it to launch a native ad unit that works similarly to the kinds of custom ads Axios has on its site.

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For Axios, Apple News Beats Google AMP and Facebook Instant Articles

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