For Business Insider, Growth Beats Profits (For Now)

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by: Brian Morrissey | Digiday

When Condé Nast and Time Inc. veteran Julie Hansen joined Business Insider in 2008, it was still called Silicon Alley Insider, a blog devoted to New York’s tech scene. In the seven years since, BI has become a traffic juggernaut, which comScore says is now reaching 40.8 million users a month (nearly double a year ago). It boasts a 130-person newsroom and harbors ambitious expansion plans that include international editions and a new consumer tech publication.

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