For Media Organizations, Eyewitness Content Can Be a Competitive Advantage

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Eyewitnesses armed with smartphones have changed the newsgathering process dramatically. How fast and how well news organizations work with these citizen journalists is becoming a competitive edge.

“Eyewitnesses don’t need news organizations to publish their content. They have access to social media to publish whatever they want,” said Fergus Bell, news consultant at Dig Deeper Media and former AP editor for social media and user-generated content (UGC).

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