For Native Ads, Publishers Hack the CMS

By: Lucia Moses | Digiday

Two of the biggest buzzwords in publishing are “native advertising” and “content-management system,” as publishers have tried to promote their ability to create ads that are as good as the surrounding editorial content and the technology platform that delivers those ads. Take BuzzFeed, which is predicated on the idea that “great advertising is content,” a premise that extends to the ads’ delivery through its CMS.