For Star Tribune, Diverse Revenue a Mantra

By: Michael Depp | NetNewsCheck

It’s nice to see newspaper publishers working their way out of the existential doldrums.

If there was one overall takeaway from last week’s mediaXchange, the Newspaper Association of America’s confab in Denver, it was that publishers seem to no longer feel they’re entirely on the back foot. They’ve made peace with their pay meters. They’re busy with the nuts and bolts of new business lines most have now been convinced they need to have, especially native advertising/content marketing.