Coveted tech savvy readers aren’t quite as unwilling to disable their ad blockers as publishers may have feared, Forbes has found in its experiment to combat ad blocking.
Forbes has been unusually experimental — and transparent — when it comes to ad blocking. In December, it started blocking access to the site for half its desktop visitors who use ad-blocking software unless they disabled their ad blockers. It didn’t go over well on Twitter; people denounced the publisher for its experiment and then for apparently serving a popup ad after promising an ad-light experience for readers who disabled their ad blockers.
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