The native ad market is getting more crowded, and advertisers are starting to demand to know that their ads actually work. Enter the performance guarantee.
Forbes is applying the same money-back promise it once made for display ads to its native ad product, BrandVoice. Advertisers have to spend $250,000 in native plus display over 60 days (up from the minimum BrandVoice package of $150,000). If they don’t get a lift in at least one of four metrics (awareness, favorability, recall, purchase intent), they get their money back. The advertiser gets to pick the vendor to measure the campaign’s impact.
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