Forbes Media Acts Like a '96-Year-Old Startup,' Licenses Its Content Platform

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By: Mark Glaser | PBS

When B.C. Forbes first launched the bi-weekly Forbes magazine back in September 1917, he likely couldn’t have imagined what would become of his scrappy business publication. Nowadays, Forbes Media remains a private company, but has reinvented itself with: an online platform at Forbes.com with 1,300+ contributors; a native ad platform with BrandVoice; brand extensions including conferences and international editions; and a technology company that is looking to license its publishing platform obtained by purchasing True/Slant (and installing Lewis Dvorkin as chief product officer).































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