Forget Facebook: Four publishers share tips on growing audiences on other social platforms

Facebook may have dominated this month’s news agenda for the wrong reasons but with its 2.8 billion accounts, it is still the most popular social platform.

This presents publishers with a dilemma. While it makes sense to share their content where audiences are, people rarely use the social platform to access news. More often than not, users stumble upon news stories while watching cat videos and scrolling through holiday pictures of their friends, according to the latest Digital News Report by the Reuters Institute.

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