Former 'Daily Breeze' Publisher Winrow Dies At 81

By: Bertram E. Winrow, the former publisher of the Daily Breeze, has died of cancer. He was 81.

Winrow died Monday at his home in San Diego's Rancho Bernardo neighborhood, according to his family.

As publisher of Copley Los Angeles Newspapers, Winrow oversaw the consolidation of the flagship Daily Breeze in Torrance with The Outlook in Santa Monica and The News-Pilot in San Pedro.

A drive to raise advertising revenues prompted Winrow to develop a consortium with other regional papers to sell national advertising.

"He was able to offer advertisers one-stop shopping for a large combination of newspapers, which at the time was critical and innovative for the industry," said Terry Egger, publisher of the Cleveland Plain Dealer.

Winrow also expanded a printing plant in Torrance, south of Los Angeles, to include a now-defunct insert center and circulation department. He also initiated the use of color photographs on the cover of every section.

"He felt the South Bay and coast of Los Angeles deserved real high quality local newspapers that had great content and a great look and design to go with it," said Egger, who worked with Winrow in advertising at the Breeze.

Winrow, a native of Pittsburgh, moved to San Diego as a child. He worked in advertising for 14 years with the San Diego Independent and joined Copley Newspapers in 1963 as an advertising salesman for the Union-Tribune Publishing Co. in San Diego.