By: E&P Staff Henry Williamson, former director of advertising for the Los Angeles Times, has joined iMedia International as president of newspaper syndication.
Universal Press Syndicate will distribute iMedia's digital publications to print newspapers -- starting with Hollywood Previews Entertainment iMagazine -- during the first quarter of 2006 (E&P Online, Aug. 8). Hollywood Previews will be syndicated as a supplement to newspapers in the form of a CD that can be packaged in a number of formats.
Williamson said: "I see iMedia's interactive digital inserts reaching out to a younger reader -- combining sight, sound, and motion [with] what is currently a one-dimensional newspaper experience. Our programs add both digital content and new advertising inventory."
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