Former White House Communications Director on Similarities, Differences of Covering Sports and Politics
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Ed Sherman | Poynter
Kevin Sullivan’s vast career in public relations has taken him from the NBA to NBC to the White House. Sports always have been a focal point, even for the most important job interview of his life. In 2006, Sullivan was recommended to serve as the communications director for George Bush. However, he still had to pass the test in meeting the president.
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