By: Charles Geraci The Fort Worth (Texas) Star-Telegram has published a 3-D section, purported to be the first ever in the United States.
"To our knowledge, no other paper in the country has run anything like this," said Jim Witt, the paper's senior vice president and executive editor. He got the idea after reading that a Toronto paper ran 3-D on its section fronts for a special issue.
The Star-Telegram's main goal was to generate the interest of young readers, particularly those aged 18-35. "Though the journalistic factor in this is probably zero, it was a fun thing to do and created a lot of reader response," Witt said.
Every Star-Telegram subscriber, including Sunday-only customers, received a copy of the Thursday, April 1, newspaper. The 18-page 3-D section, which took about two months to create, also generated much interest from advertisers. It was composed strictly of 3-D photographs taken around Tarrant County, as well as advertisements.
In addition to the special section, readers received 3-D glasses, which could also be used to view a special photo section at
star-telegram.com.
Due to mechanical and human errors, about 600 papers lacked the insert containing the glasses.
At 10 cents a piece, the glasses cost the paper $35,000, as it has a circulation of about 350,000.
"The glasses were the most expensive part of the section," Witt said. "But they were definitely a good buy."
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