The following is based on a talk I delivered last week at a Google gathering in Majorca, Spain. It is the compilation of years of work for the Monday Note for which I met with numerous publishers and chief digital officers from large or small media companies. Funnily enough, after my speech, people came to me and said, “…Oh, what you described is exactly what I experienced in my [British, German, Spanish…] company”. Sometimes, it came from media outlets I would not have categorized as laggards.
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