Curious about using WhatsApp for news and information? Increasingly, newsrooms across the country are turning to the platform to reach and engage Latino and immigrant communities, and for good reason: 56% of Hispanic adults in the U.S. say they use WhatsApp.
The pioneering work of organizations like Conecta Arizona and Documented has helped spark critical conversations around the value of listening to communities and responding to their information needs on the platforms they already use, and in the languages and formats they prefer.
When I joined El Tecolote as editor-in-chief, I had the opportunity to approach the problem from inside a bilingual community newsroom serving many of the residents I had struggled to reach at a large regional newsroom. We immediately experimented with different messaging approaches, including a private WhatsApp group for Latino residents living in RVs in San Francisco.
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