By: Garrett Goodman | The Media Briefing
I've spent a lot of time contemplating paid content strategies and alternative revenue streams for digital news operations, so when I recently attended the Mobile Games Forum, it felt like catching a glimpse into a parallel universe aeons ahead in terms of user monetisation.
While news publishers are starting to turn to paywalls and move away from an almost complete reliance on advertising, game publishers are already creating experiences that attract millions of paying users and, according to Shai Drori of Appsfire who spoke at the event, "most revenue for mobile games is coming from in-app purchases, not advertising."
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