Next year is shaping up to be a lucrative opportunity for newspapers to grow automotive ad revenue, as four car brands will be celebrating major milestones in 2014 — and will likely want to publicize it.
The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. As the new-car market continues to strengthen, it's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.
To help publishers capitalize on it, Green Shoot Media has created four sections that celebrate each of these milestones:
These sections cover the history, innovations and current products of each of the brands, and they're ready to show your car dealers today to drive ad dollars. You can download samples from GreenShootMedia.com/auto-anniversary-sections to show your dealers and plan campaigns for 2014.
They can also be used online at no extra charge, giving papers a chance to connect with readers who are passionate about their cars. For example, the Ford Mustang is one of the most popular enthusiast cars in the world, and papers could ask readers to share photos of their Mustangs as part of the promotion. You could post the stories from Green Shoot Media along with photos from local Mustang owners as part of your online coverage, then sell a Web sponsorship to the local Ford dealer to pay for it.
For more information, call 256-275-4333, visit http://GreenShootMedia.com, or e-mail firstname.lastname@example.org.
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