Four Trends That Will Shape the Agency Business in 2021

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Hi, I’m Michael Bürgi and I’ll be writing the Media Buying Briefing for Digiday. I’ve long paid attention to media agencies over the course of my career as a journalist — I worked my way up the masthead at Mediaweek over the course of 17 years, the last seven as editor-in-chief — and media buyers formed the core of my sourcing as a reporter and editor.

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