Fox News gets into the weather business. Will climate-conscious viewers take it seriously?

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Fox News Media is investing more than $10 million in a new digital service called Fox Weather that will be available as a free, live, 24-hour ad-supported streaming video channel available as a mobile app and on internet-connected TVs through services such as Tubi. It will also be seen on over-the-air TV stations reaching 26 million homes.

The service launching Monday will test the elasticity of the Fox News brand name.

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