Attorney General Ken Paxton filed an amended complaint alleging Google’s abuse of its monopoly power in online advertising. Display ads are the currency of the free and open internet. Google’s goal is to control the largest auction in the world and control every segment of the market. It controls publishers on one side, advertisers on the other, and the exchange in the middle. That control allows it to charge monopoly prices—19 to 22 percent on every transaction. That would be similar to the NYSE charging $22,000 on every $100,000 stock trade on its exchange. The result of Google’s abuse of monopoly power is record-breaking revenue of over $65 billion in the most recent quarter, or over $260 billion per year.
The amended complaint includes substantial additional evidence that underscores Google’s monopoly power and its abuse of that power.
Click here to read more.
Comments
No comments on this item Please log in to comment by clicking here