By: E&P Staff In the four years since its launch, The Eureka (Calif.) Reporter went from an online-only product to a weekly to thrice-weekly, and finally to 7-day publication.
But starting Dec. 31, the free-distribution daily is dropping its Monday and Tuesday editions, the paper announced.
"By cutting back two days a week, we can keep our core commitment to remain a free newspaper," Publisher Judi Pollace said in a note to readers. "Mondays and Tuesdays are difficult days to fill papers with local news content and ad content, which of course is what we are all about. Advertisers tend to buy later in the week and the amount of local business and government news is scarce. In a traditional newspaper you will find an abundance of Associated Press stories used to fill the space. That is not what we are about."
On Dec. 31, the paper will also launch a new Web site. And earlier this month, the Reporter launched its ePaper that is available by 2 a.m. the day of publication.
Pollace said some of the changes came as a result of a recent reader surveys. For instance, she said, the paper plans to "drop the comics that have little or no value to our readers."
The Reporter is also discontinuing its print weekly TV listings book, TV Spotlight.
"As a long-time publisher, I have always been about paper and ink," Pollace said. "However, I am a progressive publisher and I embrace the future. We are committed to our printed product. Still, we understand the Internet awaits. No one can seriously expect that this revolution will fail to change the future of print news. Especially as the youngest generations, born with a wireless mouse clutched in their tiny fingers, take the reigns of power and guide the role of news and information."
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