By: E&P Staff The Free Lance-Star in Fredericksburg, Va., circulation: 46,672, has installed a customizable online classified system from Software Consulting Services LLC, Nazareth, Pa.
SCS introduced Community Classified Services (CCS), early this year as the first in a collection of Web-enabled self-service systems, Community Advertising Services (CAS). The Free Lance-Star uses CAS/CCS for online order entry in its Fredericksburg/Spotsylvania and Stafford Star Weeklies, as well as in the flagship daily.
CAS/CCS encompasses the entire classified order entry process. Advertisers can write copy, add logos, borders, pictures, and graphics, select typographical effects, and see a print-ready preview. Pull-down menus for scheduling and for classification-specific prompts streamline the process. For payment, CAS/CCS supports real-time credit card authorization, allowing advertisers to complete transactions quickly and securely.
CAS/CCS is fully integrated with AdMAX. Packaging, pricing, contracts, composition, etc., for the Web are maintained in AdMAX, not in a separate system.
The Free Lance-Star's CAS/CCS system is fully implemented and available at www.fredericksburg.com. It has the flexibility to conform to each site's style, rate tables, classifications, and other site-specific information. For advertisers, CAS/CCS features an ad summary throughout the ordering process, displaying the advertiser's current selections and total cost.
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