French Publisher to Deploy Nstein CMS, Text Mining

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By: E&P Staff Montreal-based Nstein Technologies Inc. has announced that France's Midi Libre will deploy Nstein's WCM 4.0 (Web Content Management System) and TME (Text Mining Engine).

Already an Nstein customer, Midi Libre is a publication of the Les Journaux du Midi group, which operates more than 10 portals, including Midi Libre l'Ind?pendant and Centre Presse.

The new solution provides Midi Libre editors with a production tool that helps drive their strategy to rapidly roll out event Web sites.

The system's "intuitive nature, user-friendliness and the fact that it was simple to learn, without technical knowledge" led to the WCM 4.0 choice, Information Systems Director Fabrice Boulanger said in a statement. "The TME's semantic analysis engine's unique strength is that it enables us to enrich our content and offers our readers contextual, personalized content, thereby encouraging them to spend more time with us," said Boulanger, adding that WCM also boosts ad revenues by increasing content consumption and the number of event sites for the region's topical news stories.

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