From Adblocking to the Re-Emergence of Print: Key Trends to Keep an Eye On

Key trend areas

Adblocking

Dominating trend: Fragmentation

Adblocking was one of the key topics in 2015, and it will continue to be a major preoccupation in 2016. The key trend to observe is the increasing fragmentation of an already very complex market: more and more competing technologies, and increasingly diversified methods of dealing with ad-blockers

Countertrend: Market maturation

Adblockers are a warning signal to the ad-tech market and advertisers to re-think on-line advertising from the ground up. We expect a consolidated effort of dealing with the problem from Agencies and advertisers alike, and a lot of communication around it.

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