From Nieman Reports: To Fight Ad Blocking, Build Better Ads

The first time I installed an ad blocker on my browser was in 2006. I don’t remember how I heard about Adblock Plus, but I do remember feeling a rush of satisfaction as the ads disappeared.

I clicked around the Internet, smugly appreciating the commercial-free space I’d created for myself. But it wasn’t long before I landed on the website for my own employer, the tiny independent magazine Sustainable Industries. When I did, I felt a guilty, sinking feeling. I wasn’t seeing ads there, either, and I knew quite well those ads helped pay my salary.