From the Wild West to Walled Gardens, What News Publishers Should Know About User Data

In the past decade, a relatively free flow of user data has been the foundation for the digital advertising revenues that most news publishers continue to rely upon.

For better or worse, this flow is increasingly challenged by new legislation (e.g. the GDPR in the European Union and the CCPA in California) and gradual increased restrictions on user tracking in the browsers used to access news on the Web.

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