A report from digital consultancy Kepler made harsh reading for media agencies. It involved over 150 senior marketers from leading brands across FMCG, automotive, retail and finance.
Over half of marketers surveyed cited one of their key challenges as managing and optimizing relationships with tech platforms such as Facebook and Google. Yet a third don’t believe their media agencies have strong enough relationships with the major tech platforms.
Comments
No comments on this item Please log in to comment by clicking here