Frustrated with agencies, CMOs say bringing media buying in-house is back on the agenda


A report from digital consultancy Kepler made harsh reading for media agencies. It involved over 150 senior marketers from leading brands across FMCG, automotive, retail and finance.

Over half of marketers surveyed cited one of their key challenges as managing and optimizing relationships with tech platforms such as Facebook and Google. Yet a third don’t believe their media agencies have strong enough relationships with the major tech platforms.

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