FT Opens Social Network For Senior Execs

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By: E&P Staff The Financial Times has launched a social network aimed at senior business people from the media and technology sectors. The service also has heavy marketing overlap with the newspaper?s conferences division.

The Telecoms Media and Technology Executive Membership Forum represents the start of a significant push into social networking for the publisher. There are similar networks for the property and luxury goods sectors in the pipeline.

Members of the forum will be offered standard networking tools like searching and contacting fellow members, a 12-month premium subscription to FT.com and complimentary passes for FT events.

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