The Federal Trade Commission on Thursday took a first step toward crafting regulations that, if enacted, could require online platforms to take steps to combat fraudulent ads by scammers who impersonate businesses and government agencies.
“Today’s impersonation scams are no longer the work of isolated con artists; they are sophisticated, highly engineered operations powered by the same advertising and targeting tools that platforms sell to legitimate businesses,” Christopher Mufarrige, director of the FTC’s Bureau of Consumer Protection, stated.
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