FTC: We’re Getting Tough on Native Ads

Back in the print era they were called advertorials, and they were not a big thing, pages in a magazine that sort of looked like editorial but were really extended ads, running several pages.

Readers typically were not fooled.

As a rule, advertorials were clearly labeled as advertising. The pages did not look like or read like stories in the magazine. Advertorials had some practical value, as say for promoting a conference, allowing space to list speakers and sessions.

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