Future May be Murky for Yahoo And Newspaper Alliance

Posted Friday, October 12, 2007 12:00 am

By: E&P Staff Reuters is reporting today that an alliance between hundreds of newspaper sites and Yahoo will saddle them with unproven technology and cost them some independence and flexibility, despite giving them an increase in advertising.

Some of the 19 publishers working with Yahoo say the partnership brought them new readers and improved advertising in its first phase, which links classified ads between newspaper sites and Yahoo's HotJobs recruitment site.

Some of the publishers in the group include San Francisco Chronicle publisher Hearst Corp, Miami Herald publisher McClatchy Co, Cox Newspapers and Media General.

Some of the largest U.S. publishers including Gannett Co Inc and Tribune Co, who are developing a display advertising network of their own, are not members.

You can read the whole article here.

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Future May be Murky for Yahoo And Newspaper Alliance

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