While the physical world was in lockdown for much of the last 18 months, the business world of deals which underpins global news media has been in overdrive. And that’s a trend that looks set to continue on 2022, according to the expert panel which took part in Press Gazette’s Future of Media Deals webinar – which was presented in association with GlobalData.
Tabby Elwes of CIL management consultants (pictured top right) said: “Digital is where you want to be and that is what is driving investment across all media sectors…
“There has been a slight disconnect between the level of activity which you’ve seen in business and the level of deal-doing that’s been going on while the streets are deserted and we’re all in lockdown. It has been absolutely frenetic with deal after deal. It looks as though it is going to continue to be a highly active market because private equity continues to be very interested in the media space, particularly if it’s got a digital angle or a tech angle.”
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