Gallup Social Media Poll Shows Retweets Mean More Than Followers

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By: Amy Gahran | Knight Digital Media Center

Like many businesses, news organizations increasingly are using social media to build awareness of their brand and to engage consumers and communities. New research from Gallup shows how this really works…

A recent Gallup poll of 17,000 social media users identified why three key bits of conventional wisdom about how social media can build your business are myths—and how businesses (including news orgs) can use social media effectively to achieve their real goals.































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