By: Joe Strupp Gannett Co. Inc. has acquired a controlling interest in Schedule Star LLC, which operates HighSchoolSports.net and the Schedule Star program for local athletic directors, the two companies revealed. Terms of the acquisition were not disclosed.
HighSchoolSports.net "is the leader in the increasingly competitive world of online high school sports, with more unique visitors than any other site, according to Nielsen//NetRatings? NetView," a release stated.
Schedule Star is a scheduling tool for high school athletic directors, and is the engine that drives the HighSchoolSports.net network. "It accurately generates and updates school?s schedules, scores, stats, and game directions, and it can even alert parents and fans to game changes or cancellations," the release stated.
?HighSchoolSports.net?s network of thousands of high school sites - in communities of all sizes ? is an unmatched experience for users as well as a national and hyper-local platform for advertisers,? said Jack Williams, president of Gannett Digital. ?When partnered with Gannett?s local newspapers, television stations and Web sites, HighSchoolSports.net will offer national and local advertisers an exciting, best-of-class vehicle to reach teens and parents.?
?High school sports are a timeless and powerful part of every community across the country,? said Adolph Santorine, president of Schedule Star LLC. ?HighSchoolSports.net connects with and brings that sense of community home."
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