By: E&P Staff Gannett reported on Friday that total pro forma revenue for July increased 1.2% due mostly to growth in its domestic community newspapers and broadcast division.
Newspaper advertising revenue grew slightly, up 0.5% compared with the same period a year ago. The company said there was a slight decrease in Run of Press (ROP) volume and a 1.3% decline in preprint distribution.
Local advertising revenue was up 1.8% on a 0.9% increase in ROP ad volume. Small and medium-sized advertisers outpaced the company's larger advertisers.
Classified revenue rose 1.1% on a 0.3% decrease in ROP ad volume. Within the category, real estate was up 10.5% while employment and automotive was down 5.4% and 9.7% respectively. In the U.S. only, classified revenue was up 0.6%. Real estate increased 12.1%. Employment declined 3.8% and automotive dropped 7.1%.
National advertising advanced 1.7% on a 9.1% decline in ad volume. At its domestic papers, national volume dropped 9.6%. At USA Today, ad revenue grew 2.7% on a decline in paid ad pages to 338 from 355.
Circulation revenue slipped 1.9%.
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