Gannett hits pause button on its promise to restaff its smallest papers

Chief Content Officer Kristin Roberts said of the new approach in Gannett’s quarterly earnings call with analysts:

Recent exclusive E&P interview where Gannett announced its plans to re-staff its local properties

“Last year, we launched an initiative with the conviction that putting reporters into our smallest newsrooms was critical, but not enough on its own to be sustainable.

“We needed to experiment with new ways of engaging hometown readers at a small-site scale. Our reporters combined first-person voice with a newsletter approach that invited readers to join them in experiencing their community firsthand, the results were remarkable and gave us the confidence to boldly expand this strategy.”

There was a notable omission, though.

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