By: E&P Staff Gannett Co. Inc. has selected New York-based Revenue Science as its new partner in making behaviorally targeted advertising available to national, regional and local advertisers across a network of more than 100 newspaper and broadcast Web sites reaching almost 23 million unique readers.
Gannett will deploy Revenue Science technology for all is daily domestic community newspaper and broadcast Web properties, and for usatoday.com.
"We believe Revenue Science can help Gannett to deliver improvements to our behaviorally targeted advertising program in terms of service, flexibility and overall performance," Gannett Digital President Jack Williams said in a statement.
Revenue Science will enable Gannett to offer both pre-packaged, high-demand audiences such as travel buyers, automobile shoppers and consumer technology enthusiasts, as well as audience segments customized to the needs of specific campaigns. Revenue Science said that through its audience-creation technology, Gannett "will be able to build and refine audiences in real time to achieve the optimal mix of reach and relevancy for advertisers."
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