Gannett Co., Inc. announced a relaunch of its Over the Top (OTT) properties, in partnership with Amagi, a next-generation media technology company providing the platform for the USA TODAY News and USA TODAY SportsWire 24-Hour streaming channels.
Since launching OTT channels in 2018, Gannett has expanded to more than a dozen Free Ad-Supported Streaming TV (FAST) platforms, including XUMO, The Roku Channel, Amazon News, Tubi, Samsung TV Plus and more. The expansion has provided substantial growth in audience and engagement reaching over 25 million monthly views and over 200 percent increase in average view duration across all platforms in the last year.
“We’re very excited to relaunch the USA TODAY News and SportsWire OTT channels with a fresh take on news, information and sports programming,” said Caroline Harris, vce president of digital distribution at Gannett. “We’re taking USA TODAY NETWORK's trusted and approachable reporting and storytelling, combined with its deep connections with local communities and renown personalities, and bringing it all to audiences in the U.S. and around the world with the support of our partners at Amagi.”
“Amagi thrives on making high quality content accessible to multi-screen audiences around the world,” said Amagi Co-Founder Srinivasan KA. “Our partnership with Gannett is enabling them to tap into a wide network of connected TV households, providing linear TV viewers access to USA TODAY’s premium sports and news content while enhancing monetization opportunities.”
The channel programming features award-winning editorial documentaries from the USA TODAY NETWORK, franchise series produced by USA TODAY Studios, Gannett’s premiere video production and development group, and news from insiders and the most trusted journalists in the world including the following series:
In addition, the national USA TODAY High School Sports Awards will air on Aug. 5 at 8 p.m. EDT on the USA TODAY News and SportsWire channels. The show, co-hosted by Michael Strahan and Rob Gronkowski, is the culmination of 105 regional and statewide awards programs celebrating elite high school athletes, coaches and teams.