By: E&P Staff Gannett reported today that advertising revenue at its publishing division plunged 16.8% in August compared to the same period a year ago on steep declines in classified advertising revenue.
Classified advertising revenue decreased 28% on severe drops in real estate (down 40.0%), employment (down 33.6%) and automotive (down 21.1%). Both of Gannett's U.S. and U.K properties experienced declines.
At Gannet's U.S. community publishing division only, total classified revenue fell 25.8% on a 32% drop in real estate revenue, a 35.1% drop in employment revenue, and an 18.3% drop in real estate revenue.
Total retail advertising revenue at Gannett's publishing division fell 6.9% on softness in the furniture, telecommunications, and home improvement categories.
Total national advertising revenue at its publishing division was down 13.3%. At USA Today, ad revenue decreased 13.5% on paid ad pages of 208 compared with 236 in the same month a year ago. Gains made in telecommunications, advocacy and financial advertising could no offset losses in automotive, technology, retail and home and building categories.
Broadcasting revenue at Gannett was up 20.7% driven by Olympic and political advertising.
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