By: E&P Staff Gannett reported today that pro forma newspaper advertising revenue grew 2.1% in May compared to the same period last year. The increase was due to slight growth in run of press (ROP) volume and a 5% increase in preprint distribution.
Local revenue jumped 5.3% on a 2.8% increase in ROP volume. The company's small and medium sized advertisers in its domestic newspapers outpaced the larger advertisers.
Classified revenue declined slightly, down 0.5% on a 1.4% decrease in ROP volume. Within the category, real estate ad revenue was up 13.5%, while employment and auto were down 3% and 14.9% respectively. Classified revenue results were better at the company's domestic newspapers compared to its UK properties. Classified revenue at Gannett's U.S. newspapers was up 3.1% with increases in real estate (up 21%) and employment (up 2.5%). Auto was down 12.1%.
National ad revenue inched up 0.5% on flat ad volume. At USA Today, ad revenue grew 2.8% on a 3% decline in paid ad pages to 382 from 394. At the paper, the entertainment, retail, financial, advocacy, and home and building categories were positive while the technology, automotive, pharmaceutical, and telecom categories were soft.
Circulation revenue at the company declined 3% in May.
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